Copyright 2003 Steven L. Van Dyke, all rights reserved

Lately I've been thinking about goals, mostly because some paperwork I have to do is requiring me to have some.

You see, I don't really do goals. Back in the early 1980's I actually had a couple of goals: I wanted a car where all the buttons and knobs worked and I wanted to hold a job for more than two years to demonstrate that I could (I'd been working a lot of short-term contracts). I had both of those covered by 1985 and haven't really had much in the way of a goal since.

It's not that I haven't had things I've kind of wanted to do, and it's not that I haven't had things I've decided to do. It's more in line with my feelings about goals. To me, goals are things that you'd like to do but have a realistic expectation of not accomplishing. For example, you might have a goal of becoming a movie star - something that's pretty much out of anyone's control.

I don't have any ambitions along those lines but if I did mine would be just a bit different. Instead of having a goal of becoming a movie star I'd decide to star in a movie. Sounds almost the same but there are several crucial differences. Starring in a movie is something I can control, even if I have to make the whole movie myself (as many folks have).

I'd like to increase the sales of my artworks, but that's not what I would call a goal. To me that's much too vague to be a goal. To be a goal it would have to be something like "sell at least 100 items a month in my on-line store." (Here it is)

Now I am planning to increase the sales in my store, but that's no more a goal than reaching your desk is when you go to work each day. It's just something you do. I'll bump sales in my store by a program of ruthless self-promotion when I get it loaded up to where I'm ready.
You know, stuff like making every reference to my store a clickable link to draw people in.

I don't know, maybe it's just semantics. Drop me a line and tell me what you think about the whole matter:
email me at steve@svandyke.com
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